Recently, on some short video platforms, such a "thrilling" scene will be brushed from time to time: the camera sweeps across a room, dozens of computers are placed on the table, and the anchor on the screen is selling goods online in real time, but the accompanying text reads: "It's too scary, the 200-square-meter live broadcast base is empty, and it is all AI digital human live broadcast." However, when the camera focuses on the computer screen and looks closely, the anchors who appear in the camera are as realistic as real people.
Since the advent of ChatGPT, it has once again aroused people's attention and heated discussions on artificial intelligence, and many industries have also accelerated the attempt of "intelligence". The reporter noticed that in some companies in Jinan, AI digital human anchors have begun to replace real people and appear in the live broadcast room.
This time, whose job will AI "rob" again? Some companies in Jinan are replacing real people with "AI digital human anchors" and appearing in the live broadcast room.
Virtual anchors are hired in batches
"The digital human live broadcast was tested for 3 days, and it was very stable, and there were no system problems and platform violations." Chen Lei, the general manager of Maimang New Media, has been deeply engaged in the field of self-media for more than ten years, and when the "AI digital human anchor" appeared, he keenly captured this new trend.
Chen Lei introduced that digital human is not a new word, the previous Luo Tianyi, Liu Yexi, etc. are all smash hit virtual idols, but there are still differences with the currently popular digital human anchors.
AI digital humans, also known as "2D hyper-realistic digital humans", are closer to ordinary people, and if you don't distinguish them carefully, it is easy to mistake them for real people. "With the help of AI technology, a virtual digital human can be generated, and a real person can also be 'cloned'." Chen Lei reminded, "Compared with the former, the latter will have the risk of infringing on portrait rights. ”
A few days ago, Chen Lei officially introduced the "AI digital human anchor" into the live broadcast room, "All kinds of water parks will soon become consumer hotspots, we hung up the group purchase link in the live broadcast room, and then used the 'AI digital human anchor' to automatically explain." ”
Chen Lei also pointed out that at present, the functions that can be achieved by "AI digital human anchors" are still very limited, and the form is more like a kind of "recording and broadcasting", and the first straightforward statement is the "mouth replacement" of real anchors, "The effect of a single digital person is limited, and now many companies are letting many digital human anchors be online at the same time." ”
24-hour live broadcast
In Chen Lei's view, the reason for choosing "AI digital human anchor" is very simple, that is, cheap.
Over the years, anchors with goods have become a regular position in many companies, and the reporter saw from some recruitment platforms that in Jinan, the monthly salary of recruiting an anchor ranges from a few thousand to tens of thousands. "This is only the basic salary, and there is generally a commission." Chen Lei said that if you want to recruit experienced mature anchors, it is even more difficult, "The labor cost of enterprises is very high. ”
Compared with this, the advantages of "AI digital human anchor" are particularly obvious, the reporter searched and found that at present, on the market, the annual service price of the digital human anchor business generally ranges from several thousand yuan, and the most advanced is only tens of thousands of yuan, and some are even as low as a few hundred yuan, and the main one is "hard work", which can be brought 365 days a day, 7 × 24 hours a day, without paying five insurances and one housing fund, let alone a commission.
However, Chen Lei also admitted that after testing, the "AI digital human anchor" can indeed solve the problem of anchor manpower, but it puts forward higher requirements for operation, "If no one guides in the comment area, it is actually difficult to achieve transformation by relying only on digital human anchors." ”
Therefore, Chen Lei believes that the "AI digital human anchor" is not the best, and it should be viewed rationally at present, "It cannot completely replace people, but can only replace some of" Xiaobai "anchors." ”
Digital humans bring new business opportunities
Recently, the Douyin platform released the "Platform Specification and Industry Initiative on AI-Generated Content", which responds to the general concerns of the public, such as virtual human live broadcast, AI-assisted generated content, and whether traffic supports AI content, and restricts accordingly.
"The industry generally believes that this is the best pass issued by the platform, and the constraints also mean norms, and there will be more platforms to follow up and show their attitudes." Chen Lei said that the "AI digital human anchor" may usher in faster popularity.
At the end of February this year, Tencent released the AI intelligent creation assistant "Tencent Zhiying", which focuses on everyone being able to create a digital human; As early as last year's Baidu World Conference, in the "Baidu APP Digital Human Plan", it was proposed to achieve "one digital person per capita". In addition, the commerce departments of Nanjing and other places have launched digital human-related entrepreneurship plans to help merchants access the Internet and develop.
Chen Lei also shared the digital human anchor business in the circle of friends, with a welfare price of 2980 yuan, you can get 60 minutes of time, 20 shared digital human anchors for one year, and give online learning courses and 1-to-1 technical service support.
"In the past, many concepts were gusts of wind, but at present, the industry is generally more optimistic about 'AI digital human anchors'." Chen Lei also boldly predicted that digital humans may become the company's standard configuration in the future.